Morgan Stanley Enters the Cryptocurrency Market

Morgan Stanley, one of Wall Street’s largest investment banks, has announced plans to launch a cryptocurrency trading service for clients of its brokerage platform E*Trade. The initiative will be powered by infrastructure provider Zerohash, Minfin reports.

First Phase — Bitcoin, Ethereum, Solana

In the first half of 2026, E*Trade users will gain access to trading three leading digital assets: Bitcoin, Ethereum, and Solana.

“Blockchain infrastructure has proven its reliability. Clients should have unified access to both traditional and digital assets within a familiar ecosystem,” said Jed Finn, head of Wealth Management at Morgan Stanley.

He emphasized that cryptocurrency trading is only the “first step.” The bank plans to roll out a comprehensive solution for digital asset management and launch an asset allocation strategy that incorporates crypto instruments.

Broader Context

Morgan Stanley’s move signals a broader transformation on Wall Street, as major banks increasingly adapt their business models to digital assets against the backdrop of shifting U.S. regulatory policy following President Donald Trump’s return to office.

The bank also joined the latest funding round for Zerohash, which raised $104 million, pushing the startup’s valuation to $1 billion and cementing its position among key players in crypto infrastructure.\

Information link: Minfin